New Project Live: Prairie Fire

Client: Prairie Fire
Links: Website and Blog

Prairie Fire Gifts is a retailer of Ladies, Mens and Kid's fashion with two outlets in New Jersey in the United States. We developed an entire digital revamp strategy for them to re-energize their brand and drive sales through social channels.

We started from the ground up with two new logos for Prairie Fire, one for the online store and another for the, separately branded, blog, Have-A-Bath. When it came to a web design we recognized the importance of mobile shoppers and delivered a solution based in HTML5 with responsive design elements. From your computer, mobile phone or tablet, this site is smart no matter how you look at it.

To drive the engine of the online store, we deployed an e-commerce solution based on the client's preferred platform ECWID. This solution allows Prairie Fire to accept payments using secure SSL payment gateways and handle shipping via UPS, streamlining their delivery channels significantly.

Overall, the most critical factor in development for Prairie Fire was the issue of effective social marketing. Seamless integration of Twitter, Facebook within the online store promotes social interaction and sharing of the company's unique products, while integration of the blog feed into the homepage simultaneously retains viewership and increases SEO.

Links: Website and Blog 

Download: Case Study

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